Pickup-truck marketers pander to Texas for two good reasons. First, pickups are more popular in that state than any other, accounting for one in five new-vehicle registrations, versus just 12 percent nationally. Second, Texans seem particularly receptive to Texas-themed products that celebrate the Texas-ness of Texas. Thus, while it’s hard to imagine a Ford F-150 Hoosier really resonating in Indiana or a Chevy Silverado Nutmeg Edition driving ‘em wild in New Haven, Ram’s Lone Star (a Texas-only offering) is the most popular variant of its 1500 pickup in the Lone Star State.
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Indeed, Ram appears to have embraced this phenomenon more fervently than any other truck maker. Sure, Ford sells a King Ranch version of its F-series, and Chevrolet has offered Texas Edition versions of its Silverado. But Ram claims to have gotten there first, launching its first Texas-exclusive special back in 2002. Besides the Lone Star (which is equivalent to the Big Horn in the rest of the country), it has the Laramie Longhorn (sort of a Wyoming-Texas mashup) as one of its fancy-pants trim levels, and it rolled out the Texas Ranger concept truck last year.
-Now comes the Yellow Rose of Texas edition of the Ram 1500 Lone Star. Named after the song (a Billboard number-one hit by Mitch Miller back in 1955, Ram reminds us), the Yellow Rose of Texas truck is denoted by its Stinger Yellow paint, and is offered with either two-or four-wheel drive.
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Besides the name and the paint color, there’s really nothing else that’s unique about it. But, hey, that’s probably enough for it to play in Plano.
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from Car and Driver Blog http://blog.caranddriver.com/guts-glory-roses-the-ram-1500-yellow-rose-of-texas-edition/
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